If you could make tiny tweaks to get big rewards, you would, wouldn’t you?
Making conversions – that is, transforming visitors into customers – is critical to online success. You can have thousands of people visiting your site every day, but if none of them are buying, it’s kind of pointless. We’re here to help you make those tiny, powerful tweaks.
we know how to get conversions
At the end of the day, what are you going to measure us on? Is it your bounce rate, pageviews or repeat visitors? Sure, you could judge us on all of these factors – we’ll be judging ourselves on those, too. But what it really boils down to is conversions. We’re in the business of making visitors take action – whether that’s buying your products, joining your online community, signing your petitions, or registering for communications. Whatever your objectives are, we want to deliver you a strong return on investment.
conversion optimisation explained simply
Conversion (rate) optimisation (CRO) is about maximising the likelihood of visitors becoming customers. It’s also about more than split tests. Little things like the color of your buttons and where you place them can also impact your CRO. But before you can start optimizing your site, you need to understand your business and the type of customers you’re trying to attract. Once you’re sure of those details, we can start finding those tiny adjustments. We make sure we’re looking at the website from the perspective of both developer and visitor and practice both onsite and content optimization. That means making sure the background design and the front pages are all performing at their best. Little changes can make a big difference in conversions!
Understand your audience
First things first. We begin with testing to determine your current rates of conversion. We look at how many people are completing your forms or purchasing a product and track the journey they take to complete these goals. All of this is to be expected. But what’s really impressive is that we map out their journeys across all devices and touch points and pull it together into just one. Once we can see distinct journeys coming out, we can even introduce segmentation to cater to different audiences. While targeting content may seem like more work for you, don’t worry; we’ll automate everything. Your audience just gets to enjoy a more personal experience while you enjoy the returns.
Stop guessing, start knowing
With hard evidence, Google Analytics shows you exactly where you stand with your marketing. You can see what’s triggering your visitors or customers to convert and what’s not. For example, you might see that it’s your emails driving conversions, not your Facebook-only offers. Which means adding that share button to your emails is more of a priority than you previously thought. It could give you another jump in sales for only a tiny effort. We build our advanced analytics software into your website and deliver significantly more insights than you can get with Google Analytics.
stay ahead with monthly reporting and analysis
We give you hard evidence, so you can make smart decisions. Evidence like: breaking down where visitors are coming from on the web, how long they’re staying on your site and what they’re doing; bounce and exit rates for pages, so you can understand what’s working and what’s not; visitor breakdowns by city; and more. Because we think it’s important for you to understand our role in all this, we’ll also give you reports on what we did and how we improved things.
A/B testing gives you the proof you need
Sometimes you’re going to think our recommendations are – how do we say this politely – a bit weak and unnecessary. Like rewrite the call to action. Or change the hero image. But if we could prove to you that they’d lead to an increase in sales – even just a 1% increase – it would be worth doing! Using A/B testing we can make changes to individual pages, divide visitors evenly between the two options, and measure the conversion rates.
we’re here for you
With us handling your conversion optimization, you can focus on your core business. Once we’ve nailed down your goals with you, we’ll get to work converting your visitors into customers. We’ll send you monthly reports and we can do real time reporting if you need it too.