JPG or PNG? How to Optimize Images for Web

How to choose the best format for your image.

We are visual creatures. Whether we’re reading an article, having our eye caught by banner advertising, or absent-mindedly scrolling through our Facebook feed, an attractive image makes us pause. According to Hubspot, image posts are 80% more effective at getting clicks than simple text and link posts.

You probably already know that the right image goes a long way. What you might not know is that the image format you use can impact how well it’s displayed.
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