How to choose the best format for your image.
We are visual creatures. Whether we’re reading an article, having our eye caught by banner advertising, or absent-mindedly scrolling through our Facebook feed, an attractive image makes us pause. According to Hubspot, image posts are 80% more effective at getting clicks than simple text and link posts.
You probably already know that the right image goes a long way. What you might not know is that the image format you use can impact how well it’s displayed.