4 Easy Steps to Design and Hosting a More Eco-Friendly Websites
According to the July 1, 2020 run of the HTTP Archive, the average web page is now over 2 megabytes (2059 kb, to be precise). Bloated websites lead to slow load times, frustrated users and wasted energy. Mightybytes has identified four key areas where sustainability principles can be applied to the process of creating websites that are speedy, user-friendly and energy-efficient.
As brands increase efforts to lessen their impact on the environment, their online presence shouldn’t be an afterthought. The internet’s annual carbon footprint is 830 million tons, which puts it on par with the aviation industry. If the internet was a country, it would rank sixth in electricity usage. But digital marketers and web designers can lessen their organization’s impact and improve consumer relations through efforts to create energy-efficient user experiences.
Importance of Environmentally Friendly Websites!
There’s quite a lot of information online about living sustainably and the impact our decisions have on the environment and future generations. More and more people try to live in a way that minimizes their impact, for example, through recycling, reduction of energy consumption, changing their diet, and other measures.
In addition to that, there is an increase in products being marketed as green or eco-friendly. However, rarely are these terms applied to websites or the Internet at large.
A probable reasons for that is that a lot of people are unaware of the environmental impact of online activity. Let’s go ahead and learn more about how internet activities are effective in this matter.
As early as 2016, the IT sector was responsible for approximately 7 percent of global electricity use. This is due to the technology used to power and access the web as well as the sheer and growing number of people who do so.
As of 2019, there are over 4.5 billion active Internet users in the world. This number is only expected to grow as more and more people gain online access and more companies go digital.
For that reason, just like in the real world, it is important to take measures to reduce the impact the web has on the climate and environment. And the only place where you can start is with yourself.
4 Easy Steps to Create a Sustainable Web Design
Here are a few easy steps to make your website less taxing on the environment.
The easier content is to find, the fewer pages a user has to load to locate information. This means fewer server requests are made and that unnecessary page elements — like photos and videos, which take up a lot of bandwidth — don’t load, either. These small energy savings accumulate over time.
- Performance Optimization
Sustainability and page speed go hand-in-hand. When your website runs more efficiently, you use less processing power, which means that your site uses less energy and will have a lower carbon footprint. Your customers expect to get the content they want instantaneously, and efficient pages load more quickly, reducing your site’s bounce rate and keeping customers engaged and satisfied.
- Design & User Experience
Sustainable design is design that is efficient and accessible. Creating good experiences for both mobile and desktop users improves accessibility because it makes it easy for people to access your site no matter what hardware they have. Mobile-first web design also helps you avoid loading large assets designed for desktop machines, which improves your site’s speed and energy efficiency.
- Green Hosting
The servers that store the files that make up web pages require power 24 hours a day, so the single most impactful thing you can do to move toward a more sustainable website is use a hosting provider that runs on 100% renewable energy.
The cool thing is that many of these practices improve both your environmental impact as well as the user experience. Why not take advantage of a win-win situation?
I hope that I’ve convinced you that Sustainable Web Design is something that needs to become part of the creative process of designers and developers. This discipline is at its start, and needs the design community to develop and contribute to its growth.