our brand is your business identity – the image you wish to paint to the world – and it’s one of your company’s most valuable assets. Your brand communicates your business personality and shapes your clients’ perceptions of who you are. 1. Personality Creating a brand identity that has strong emotional connectivity ability and ties in with the brand personality is makes the brand the brand. Likes, dislikes, lifestyle, goals, aspirations – all of these are important pieces to help determine the brand corporate branding. It’s all about living the brand as living your life, the whole identity that makes the brand identity succeed. The success of creating a brand identity that theirs consumer will instinctively be drawn to their...

Kevin Ja.