According to the July 1, 2020 run of the HTTP Archive, the average web page is now over 2 megabytes (2059 kb, to be precise). Bloated websites lead to slow load times, frustrated users and wasted energy. Mightybytes has identified four key areas where sustainability principles can be applied to the process of creating websites that are speedy, user-friendly and energy-efficient. As brands increase efforts to lessen their impact on the environment, their online presence shouldn’t be an afterthought. The internet’s annual carbon footprint is 830 million tons, which puts it on par with the aviation industry. If the internet was a country, it would rank sixth in electricity usage. But digital marketers and web designers can lessen their organization’s...

Kevin Ja.